Success Stories

Each year, hundreds of U.S. suppliers participate in Food Export-Midwest and Food Export-Northeast’s programs.  As a result, companies are successful at generating new export sales, establishing new distributorships, expanding their production facilities, and hiring additional employees.  Read these success stories to learn more.

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Pop Daddy Pops Into Canadian Export Market

by Food Export | Jan 10, 2019
Pop Daddy Popcorn, LLC., located in Whitmore Lake, Michigan of the 7th Congressional District makes first export sales into Canada. The company participated in the Focused Trade Mission to Toronto for Specialty and Natural Products, organized by Food Export and coordinated by the Michigan Department of Agriculture and Rural Development, in September of 2018.

While on the trade mission, the company met with a specialty food retailer who has already placed two orders totaling $5,000. 

“The [Focused] Toronto Trade Mission’s store visits really helped me to better understand the Canadian market and also helped me to learn which of my items had the best opportunity to succeed in the market,” said Mark Sarafa, President of Pop Daddy Popcorn.  As a result of participating in the focused trade mission the company also established two distributor relationships.  “We have developed a broker relationship [due to our participation] that we are really counting on to grow our business in Canada” reported Sarafa.    

Pop Daddy Popcorn produces six varieties of popcorn and four varieties of seasoned pretzel sticks that are bold and unique. They are known for popping a premium Ruby Red kernel in 100% Pure Olive Oil. Pop Daddy’s premium popcorn comes direct from two family farms.  Their products are made in small batches and hand-seasoned and contain no artificial flavors.

Food Export uses funding from the Market Access Program (MAP) to help America’s small businesses increase their exports of food and agricultural products. As these exports increase, these small businesses are creating jobs and improving the strength and stability of our agricultural economy. Food Export-Midwest and Food Export-Northeast are non-profit organizations that work in collaboration with their member state departments of agriculture and the USDA’s Foreign Agricultural Service. They offer a wide range of programs and services that help boost America’s agricultural exports.  

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