Success Stories

Each year, hundreds of U.S. suppliers participate in Food Export-Midwest and Food Export-Northeast’s programs.  As a result, companies are successful at generating new export sales, establishing new distributorships, expanding their production facilities, and hiring additional employees.  Read these success stories to learn more.

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ATP Funding Benefits Michigan Supplier

by Food Export | Jan 06, 2020
In 2019, Safie Specialty Foods, located in Chesterfield, Michigan, in the 10th Congressional District, faced a retaliatory tariff in Canada on cucumber products; Safie Foods is a producer and exporter of five cucumber products.

After spending five plus years entering and establishing the Safie’s brand in Canada with the help of Food Export – Midwest Market Access Program (MAP) funds, Safie Foods would no longer be eligible to receive MAP funds to promote their products in the wake of the tariff situation.

However, thanks to funding from the USDA’s Agricultural Trade Promotion (ATP) Program, Safie Specialty Foods was able to continue to receive marketing support to attend Canadian tradeshows, conduct in-store product demos, advertise their products, and redesign labels to be compliant with new Canadian labeling regulations in 2019.  Additionally, Safie’s utilized numerous programs in Canada with Food Export’s In-Market Representative to re-position their new branding. These efforts helped the company retain their market share during an uncertain period.

According to Mary Safie, President of Safie Specialty Foods, “Safie’s has had great experiences in the Canadian Market.  What would have taken three years on our own to accomplish in Canada took us six months with the help of Food Export.  We have gained some brand recognition from the consumers and have taken our business direct to Farmboy, based on increased sales. Food Fest is one of our great distributors in the Ontario market area, which services large retailers such as Whole Foods (BC), Foodland, Sobey’s, Loblaws, Shoppers Drug Mart and Highland Farms. Food Export has given Safie's the opportunity for growth and expansion in the Canadian market. Exporting has played a significant role in our success; Our company would not have been able to achieve this goal without your support.”

Safie Specialty Foods is a producer of specialty pickled vegetable products.

Food Export uses funding from the Agricultural Trade Promotion Program (ATP) and the Market Access Program (MAP) to help America’s small businesses increase their exports of food and agricultural products. As these exports increase, these small businesses are creating jobs and improving the strength and stability of our agricultural economy. Food Export - Midwest and Food Export - Northeast are non-profit organizations that work in collaboration with their member state departments of agriculture and the USDA’s Foreign Agricultural Service. They offer a wide range of programs and services that help boost America’s agricultural exports.   

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